Passion for Excellence: The Viral Crusade

When you really, truly, want your product to go viral, there’s nothing that beats passion and dedication.

Some people want to go viral because they seek fortune and glory. They want it for the rewards of the good life—relaxing on the balcony overlooking Malibu Beach, skiing the slopes at Vail, driving the Ferrari in Miami Beach. Those skills aren’t the type of character qualities that result in obtaining fortune and glory.

Other people want to go viral because they’re seeking to change the world. Some people want to create a product that revolutionizes a market or changes the way people play, do business, or otherwise conduct their affairs.

The hard work required to go viral is not for the faint of heart. It is more than a 40-hour a week proposition—it’s late nights and weekends and constantly striving to make the best possible product and constantly marketing and tweaking the marketing campaign.

It’s the hard work and the nose for the chase that drives someone. It’s having that passion for excellence, the drive for perfection, that causes one to burn the midnight oil in search of the killer software program, that next utility, the code breakthrough that sets the competition on its ear.

It’s not just a job, it’s not just an adventure, it’s a crusade. You have to be driven to succeed—it doesn’t happen by accident. That drive comes from within.

Those who have changed the software world have had that extra quality, that magic Q factor to go above and beyond, to wake up in the middle of the night and instead of watching You Tube videos or playing video games sit down at the computer and work out that unsolvable problem, figure out the next brilliant marketing campaign, go that extra mile to determine exactly what resonates with customers.

Perhaps the single most important quality in going viral is the drive to succeed.

Do you have that drive? Will you go that extra mile in search of excellence, in search of viral perfection?


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